LONDON, December 17 2021 – BCW, the global communications agency built to move people, today announces the appointment of renowned behavioural science expert and thought leader, Steven Johnson. Johnson will join BCW WHY, the company’s behaviour change science and technology practice. During his career, Johnson has built a global reputation for delivering transformative, award winning behavioural change campaigns. This experience makes him perfectly positioned to further elevate BCW WHY’s offering in this space.
BCW WHY works with health focused businesses and organisations to help them solve some of their most complex business challenges. Johnson will focus on developing new approaches to understanding human behaviour, along with the diagnostic and design tools to more effectively empower behaviour change
Steven’s expertise lies at the intersection of behavioural insights, data science and human-centred design. A thought leader and pioneer in this area, he previously launched one of the first ever behavioural insights consultancies in the UK. A fellow of the Royal Society of Arts and Commerce, his work has received extensive professional recognition from Cannes Lions, D&AD, IPA, AHC, How-Do and the German Design Council.
Catherine Keddie, Group Managing Director Healthcare UK comments: “Steven brings with him a tremendous knowledge and expertise that allows WHY to go far deeper into the minds, values, motivations and actions of our audiences. Together with Managing Director Lee Gazey, WHY will create unique opportunities for positive behaviour change based on a powerful combination of Empathy and Evidence – lived experience and scientific rigour.”
Johnson comments: “Despite a rapid increase in awareness of applied behavioural science over the last decade, its potential as a driver of positive change is still relatively untapped. Over the next decade the discipline will evolve to provide more tailored and targeted campaigns, services and products based on a deeper understanding of lived experience and more effective use of emerging data science, machine learning and AI technologies. Our ambition is to place BCW WHY at the cutting edge of this applied practice to help our clients change lives by moving health forwards for people, communities and the world.”
Rebecca Grant, UK CEO comments: “In an era of volatility and uncertainty, it’s harder for business leaders to understand the changing motivations of their audiences and interplay within a broader cultural context. Steven’s addition to BCW WHY further enhances our ability to offer clients unparalleled insights into audience behaviour and empower them to better communicate with, motivate and move their audiences to act.”