FRANKFURT, April 26, 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced that Bjoern-Christian Hasse, 43, will join the agency on May 1, 2019, as Managing Director, Corporate Solution, Germany, and Head of Growth, Europe & Africa. Hasse will be based in Frankfurt. He will be responsible for leading the Corporate Solution practice and implementing the agency’s growth strategy in Europe and Africa.
Before joining BCW, Hasse spent 15 years with Edelman in a variety of roles, eight years as Global Client Relationship Manager for Novartis, managing the business across practice areas and 39 offices globally, and most recently as Executive Director, EVP of Global Clients. Before that, he managed and grew Edelman Frankfurt’s global hub and provided strategic direction to multinational corporate, health, brand and crisis clients.
“I am honored to have Bjoern join our team,” said Wolfgang Lünenbürger-Reidenbach, CEO and Market Leader, Germany, to whom Hasse will report. “He will be a crucial part of our strategy for growing our business; elevating our corporate, crisis, and reputation offer; and building Germany as the next generation hub for international client work.”
Added Hasse, “I am very impressed by BCW’s clear vision and excited to help drive its already phenomenal success to the next level. Looking at the quality of our team and offerings, this will be a great journey.”
In his Europe & Africa role, Bjoern will report to Scott Wilson, President, Europe & Africa, BCW. “I’m thrilled that we have such an experienced growth leader joining our ranks,” Wilson said. “His breadth of expertise across a variety of industries will be an incredible asset as we build our business across these two very important regions.”