Berlin/Frankfurt – As of January 1st, 2020, BCW (Burson Cohn & Wolfe) Germany will combine its crisis, issues and public affairs offerings in the newly built Issues & Public Affairs Solution. The new practice group will be led by Frank Schönrock, who joins the firm as Managing Director. He reports directly to Wolfgang Lünenbürger-Reidenbach, CEO and Market Leader of BCW Germany, and is part of the German management team.
Frank joins BCW from von Grayling, where he served as Germany CEO and European Chair Crisis Management. He is lecturer at Hannover University for Applied Sciences on crisis communications and a well-known speaker.
Over the last several years, Frank has worked across expertise areas to secure companies their “license to operate” – be it issues, crisis, crisis resilience, reputation and especially public affairs. “Bringing this together under one roof and offering our clients a unique and combined solution to move people is a great opportunity”, said Schönrock about his motivation to join the team. BCW is already one of Germany’s leading agencies in the Issues and Public Affairs space, according to Pfeffer’s PR-ranking.Lünenbürger-Reidenbach added: “I have knowb Frank for 15 years as one of the most renowned leaders in the reputation business. I’m very happy that we have been able to win him and his expertise for us. Our commitment to growth and the new public affairs and crisis offering is reflected by this terrific hire”.